Homeland security major Essay Example | Topics and Well Written Essays - 500 words

Homeland security major - Essay Example importantly, it anticipates, preempts, detects and deters threats to the homeland and its people from terrorist attacks, natural disasters or any other emergency and helps create linkages in crisis times. The degree equips students with strong ability to think critical and respond efficiently during crisis time. It also equips them with necessary knowledge and skills related to security, intelligence and state of the art technology to safeguard the lives of people and protect our country from terrorist attack. 9/11 has been left an indelible mark that has motivated me to work in this field. I have always wanted to be involved in the rescue missions and have also been a regular volunteer for the Red Cross. I therefore believe that the pursuing degree from ERAU would be the ideal choice that would able me to make solid contribution to make my country safe. The core areas of ERAU HS program comprise of 11 courses: Principles of management; Micro economics; Introduction to GSIS; Introduction to US legal system; studies in global intelligence; History of terrorism; Introduction to geography; Personality and profiling; Government of US; International relations; and US Foreign policy. Twelve credits are required for foreign language for degree. I am already proficient in French and Spanish and love learning new languages so it is yet another way where I would be able to utilize my multi-lingual abilities. The degree would offer plethora of job opportunities, both in the federal government agencies like intelligence, diplomatic, security and law enforcement, department of homeland security, coastal guard, airport security etc. At the same time, jobs in private sector like domestic and international corporations in their security department, risk management agencies, non government organizations like Red Cross, IMF, World Bank etc. The university program in Homeland Security is the right field for me as I have always been interested in the area of intelligence and

The impact( positive and negative) on the customer relationship Essay

The impact( positive and negative) on the customer relationship management in the hospitality and tourism - Essay Example 221) stated that CRM has many definitions depending on different people and their industry and in most cases it is also referred to as relationship marketing. CRM can be defined as a marketing method that allows a company or an organization to use its available resources to establish a lasting relationship with customers, thus gaining a competitive advantage compared to its competitors (Mohammed & Rashid 2012, p.221). It can also be defined as a method of retaining clients using after sales strategies. CRM, if properly implemented, can be suitable for the hospitality and tourism industry considering that hotels and other industry players get lots of information regarding their clients. An effective CRM programme should ensure that the customers get the best experience, decrease management cost, source new customers and increase profitability (Sotoudeh 2006, p.1). This paper will critically look at  the impact of the customer relationship management in the hospitality and tourism. A dvantages Marketing CRM is an activity that helps to source for customers and retaining them (Ku 2010, p. 1085). CRM focuses more on retaining existing customers for repurchase than recruiting new customers as well as increasing client base through referrals from the existing clients. In most cases, companies use the available resources such as the employees, technologies and their databases to set up this system. These methods are cheaper than advertising and marketing to new customers. It ensures that the company grows their customer from the existing customer base. CRM can also help to indentify the lost customers or those that are almost moving out, to ensure they are won back. Long lasting relationship also helps to minimize the effects of the competition through word of mouth by their customers. They benefit financially due to a lower marketing cost. Ensuring Customer Satisfaction Customers should get value for their money from the services paid for. Repeat customers feel atta ched to the service providers and thus are able to bond with companies’ employees. The existing database can be analysed by the company to improve the services offered. In the hospitality sector, there is direct interaction between the company or its employees and the customers as they deliver their services. Proper interaction helps service providers understand their customers and thus help them develop proper plans that suit the customer’s needs. Having a direct interaction helps to develop trust between the involved parties. According to the study by Hashem (2012, p. 132) in Jordan, most hotels that use CRM has higher customer satisfaction. Relationship marketing together with CRM translates to repeat customers and customer loyalty (Shirazi & Som 2011, p. 82). Increase in Revenue Well designed CRM should help a firm reduce cost and increase revenue by enhancing client loyalty. It helps to put together information from within and without the organization. This inform ation can be used by the company to understand the market trends and specific customers’ needs. CRM helps to ensure customer satisfaction and, therefore, long term relationship. Company’s personnel interact directly with the consumers and their actions impact directly the customers (Kattara et al. 2008, p. 310). Good service by the employees leads to