Robotic Surgery Disposal Essay Example for Free

Mechanical Surgery Disposal Essay What is the Environmental Collateral Effects of Minimally Robotic Surgery? Two little investigations have taken a gander at contrasts in correspondence among laparoscopic and automated medical procedure. The two examinations found a noteworthy increment in oral correspondence between the specialist and the remainder of the group in mechanical medical procedure, especially comparable to the direction and limitation of organs and the control of instruments, with the impact saw as progressively articulated in groups that have less involvement with automated medical procedure. On the off chance that utilization of automated medical procedure meddles with standard acts of coordination among the OT group, the accomplishment of consistent, proficient, and ideal cooperation might be hampered. It is imperative to see any adjustment in correspondence designs due to the very much archived connection among correspondence and patient security, with disappointments in correspondence and cooperation being distinguished as key components in unfavorable occasions in the OT. Correspondence and cooperation around mechanical medical procedure are probably going to be affected by forms related with the presentation of automated medical procedure, for example, preparing and changes in group structure, however similarly the incorporation of mechanical medical procedure in careful practice might be reliant on the degree to which it is predictable with existing practices for coordination. How is Robotic Surgery Disposal directed? For automated medical procedure to give the most advantage to patients, it is first important to comprehend the hierarchical and social factors that help the fruitful joining of mechanical medical procedure, by which we imply that it gets implanted into careful work on, being utilized routinely and effectively for careful activities where it offers favorable circumstances to the patient. It is additionally important to comprehend the effects of mechanical medical procedure on correspondence, collaboration, and dynamic in the OT and how OT groups deal with those effects. Mechanical helped medical procedure has developed in the course of recent decades with continually improving innovation, helping specialists in different subspecialty disciplines. Understanding situating necessities can cause critical physiologic impacts and may bring about numerous difficulties. Great correspondence among colleagues and information on the subtleties of mechanical medical procedure can possibly improv e understanding results, increment efficiency,â and decrease careful and sedative confusions. Automated medical procedures of long length are related with both expanded dangers to patients just as unmistakable difficulties for care suppliers As mechanical medical procedure is progressively used, activities with long careful occasions may turn out to be increasingly normal because of expanded case unpredictability and specialists conquering the expectation to absorb information.

Art imitates culture Essay Example For Students

Craftsmanship impersonates culture Essay Culture can be characterized as, the traditions, accomplishments, qualities or convictions of a specific civilisation or gathering. Works of art can be characterized as genuine articles, as material, physical and virtual items. They exist as portrayals of thoughts that reflect such things as close to home reactions, social perspectives, representative translations and basic re-understandings of different thoughts Culture has been referenced by the craftsmen Giselebertus, Umberto Boccioni, and Jeff Koons. Giselebertus The Last Judgment, gives a knowledge into the convictions and social acts of the Romanesque time frame in France c1130, where Christianity overwhelmed the world and the tension forced, ? Thousand years, drew nearer. Boccionis Unique Forms of Continuity in Space (1913) mirrors the speed, movement and hardware of the twentieth century culture. Koons Michel Jackson and Bubbles (1988) is an impersonation of the purchaser society where we live in today. Giselebertus, The Last Judgment gives an understanding into the convictions and social acts of the Romanesque time frame in France c1130, where the Catholic Church overwhelmed the lives of numerous Europeans. Giselebertus fine art is a sculptural frieze situated inside the tympanum on the Cathedral of St. Lazar, in Autun, France. This figure is a striking picture of the last judgment, and its utilization of expressionist cutting shows the amazing intensity of both the ghastliness of the cursed and the quietness of the chose not many. The Last Judgment was a typical topic on tympanums in the Romanesque time. It helped the ignorant humans to remember the alarming destiny that anticipated them in the event that they had a wicked existence. The admirer entered the congregation under the harsh look of the omnipresent appointed authority. Fine arts as of now were intended to startle individuals into living as per the guidelines of the Church, by introducing a reasonably grim vision of heck, the last judgment and condemnation. Customary individuals saw their most noticeably terrible feelings of trepidation in the vigorously point by point forms in Giselebertus The Last Judgment, where the figures of the spirit anticipating judgment are portrayed as extended and dainty and racked with regret and agony as they persevere through the torment of the last judgment. Romanesque workmanship spoke to the developing spread and intensity of the cloisters, where the specialists, manufacturers and illuminators, worked for the essential supporter of the time, the Church, at the spread of Christianity against the Moors, Muslim and other non-Christian gatherings. The early medieval period was a period of incredible nervousness. Odd notion expanded and the thousand years (c1000) drew closer, and individuals accepted the finish of the universes was coming. The Church exploited this shortcoming and started to utilize craftsmanship as a mental weapon to uphold its clout in issues of mortality and social conduct. Works of art as of now were intended to alarm individuals into living as indicated by the standards of the Church, by introducing a reasonably abhorrent vision of heck, the last judgment and punishment. Standard individuals saw their most noticeably terrible feelings of dread in the vigorously point by point figures. This can be seen at the Autun church building, where the figures of spirits anticipating judgment are delineated as prolonged and slender and racked with regret and agony as they persevere through the torment of The last judgment. Giselebertus The Last Judgment mirrors the purposeful publicity utilized by the congregation during the Romanesque time frame to reinforce the force and monetary additions of the Church during the eleventh century. Boccionis Unique Forms of Continuity in Space (1913) mirrors the speed, movement and apparatus of the twentieth century culture. Boccioni was a futurist craftsman who needed to speak to his experience of the advanced condition. Elated by the commotion, speed and mechanical vitality of the cutting edge city, Boccioni, was affected by Marinettis Manifesto to annihilate the past religion and customs of the Italian culture and commend the new machine culture. .ua82edb19684983f5340e9ec93bbe51bd , .ua82edb19684983f5340e9ec93bbe51bd .postImageUrl , .ua82edb19684983f5340e9ec93bbe51bd .focused content region { min-stature: 80px; position: relative; } .ua82edb19684983f5340e9ec93bbe51bd , .ua82edb19684983f5340e9ec93bbe51bd:hover , .ua82edb19684983f5340e9ec93bbe51bd:visited , .ua82edb19684983f5340e9ec93bbe51bd:active { border:0!important; } .ua82edb19684983f5340e9ec93bbe51bd .clearfix:after { content: ; show: table; clear: both; } .ua82edb19684983f5340e9ec93bbe51bd { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; murkiness: 1; change: haziness 250ms; webkit-change: obscurity 250ms; foundation shading: #95A5A6; } .ua82edb19684983f5340e9ec93bbe51bd:active , .ua82edb19684983f5340e9ec93bbe51bd:hover { darkness: 1; progress: mistiness 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .ua82edb19684983f5340e9ec93bbe51bd .focused content territory { width: 100%; position: relat ive; } .ua82edb19684983f5340e9ec93bbe51bd .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enhancement: underline; } .ua82edb19684983f5340e9ec93bbe51bd .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ua82edb19684983f5340e9ec93bbe51bd .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-tallness: 26px; moz-fringe sweep: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .ua82edb19684983f5340e9ec93bbe51bd:hover .ctaButton { foundation shading: #34495E!important; } .ua82edb19684 983f5340e9ec93bbe51bd .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .ua82edb19684983f5340e9ec93bbe51bd-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ua82edb19684983f5340e9ec93bbe51bd:after { content: ; show: square; clear: both; } READ: Nicole Tate EssayAs Marinetti states in his Manifesto, Set fire to the library racks! Turn aside the waterways to flood the historical centers! . Goodness, the delight of seeing the wonderful old peddles weaving untied on those waters, stained and destroyed! . take up your pickaxes, your tomahawks and mallets and wreck, wreck the admired urban communities, barbarously! - And supplant it with another general public, another verse and another craftsmanship dependent on new powerful sensations. We proclaim, he wrote in his Manifesto, that the magnificence of the old has been expanded by another excellence: the magnificence of sp eed. A shouting vehicle that appears to run like a machine. Boccioni, similar to the numerous other futurist craftsmen, imitated the advancement in science and innovation. His specialty was a method of moving toward the advanced existence with its new thoughts and innovation. Boccionis fine art is a festival of the machine; a festival of the present advancement of culture. Boccionis Unique Forms of Continuity in Space, endeavored to catch the moving types of a figure as it strides at quick speed, the legs a haze just as caught in a photo and structures dissolving into one another. Through this work of art, Boccioni prevailing with regards to giving full articulation to the futurist developments points in vital structure. He accomplished what he had been looking for, not unadulterated structure, yet unadulterated plastic musicality; not the development of the body, yet the development of he activity of he body. Special structures in the Continuity of Space imitated the new advancement of the time and its capacity on the way of life wherein it influenced. Koons Michel Jackson and Bubbles (1988) is an impersonation of the shopper culture in which we live in today. It is a postmodernist fine art, made of artistic, painted white and gold, that is a late reference to Pop Art that depends on one over the top gadget: the misrepresentation of the atmosphere of customer items; a commitment to sparkle and style. Koons straightforwardly appropriates from the thoughts of the mass shopper society, yet his utilization of procedure, in any case, is in an altogether different point of view, in this manner giving it play inside a totally unique star grouping of implications. As opposed to making workmanship from some unincorporated agreeable, Koons is making craftsmanship from inside the structures of institutional craftsmanship, as part and bundle of the way of life industry. Michael Jackson and Bubbles, is a spoof of workmanship history and the buyer society in which we live in today. In making his fine art Koons needed to make craftsmanship that was unique in relation to the publics own social condition. He makes workmanship from what has already not been viewed as craftsmanship. Koons Michael Jackson and Bubbles, is an image of the decay of present day culture, and our post current society of the 1980s and 1990s. He remarks not just on the mainstream symbolism and large scale manufacturing, as did the Pop specialists of the 1950s and 1960s, yet additionally of the expendable idea of it. In this craftsmanship, he remarks on the phony extravagance, of the American customer culture of the 1980s, Koons picked Michael Jackson as the topic, as Michael was the image of the mass mainstream society of the 1980s. Here, Michael that has been recontextualised and recreated to remark on the impact and bogus character of purchaser culture. His notoriety is reviewed all around. The medias hero worship and the publics mentality to want are obvious in the way in which Koons depicts Jacksons valuable. By causing his crowd to consider the amount they want items and how they are so pervaded with big name status that they need them even more, Koons endeavors to scrutinize the nature and impact of mainstream society over the most recent two decades, as he expresses, My.. objects reflect want. Koons depicts Jackson with his solitary love; Bubbles. Jackson is depicted as a splendid more white figure, which might be Koons method of causing the crowd to think about Jacksons steady r

Social Commentary in Charlotte Bronte’s Jane Eyre Essay Example

Social Commentary in Charlotte Bronte’s Jane Eyre Essay Example Social Commentary in Charlotte Bronte’s Jane Eyre Essay Social Commentary in Charlotte Bronte’s Jane Eyre Essay Article Topic: Jane Eyre Mash Fiction Charlotte Bronte’s Jane Eyre has now accomplished a famous status as an abstract work. There are a few explanations for this accomplishment. The first is the intrinsic magnificence and multifaceted nature of the novel. The turns, turns and variances of fortune that involve the plot are both unique and locks in. The second most remarkable part of the novel is its initiation by a lady. Albeit initially distributed under a male alias, is obvious to the conscientious peruser that the work is by a lady, as it contains various experiences into female brain science. At long last, the novel is on the double sharp and reproachful of the then existing social standards and customs, which were to a great extent out of line to ladies and the oppressed. Thus, Jane Eyre is a rich wellspring of data on English society of mid nineteenth century. It was a time when the mechanical upheaval was coming to fruition and having expansive effect on financial, social and social life. Bronte’s gr eat novel catches well a general public trapped in this progress. We can perceive how, regardless of major changes to the association of financial action, social chains of importance (both inside and outside the family) were clutching the norm. Perusing Jane Eyre in this setting offers the peruser fascinating points of view on sociological issues confronting the England of mid nineteenth century. Jane Eyre has a place with the ‘bildungsroman’ (transitioning) abstract classification, in that the story begins at Ms. Eyre’s youth and portrays her turn of events and development into adulthood. The development of Jane is physical, mental and otherworldly. Also, it is this adjusted improvement that is the key fascination in the novel. Else, it may have effectively transformed out into an average mash sentiment fiction with no enduring worth. One of the fundamental issues that Jane Eyre is worried about is sexual orientation relations. Perceived today as a vital women's activist content, there are a few representative just as solid attacks into women’s issues. One of the most striking of these imageries is ‘the madwoman in the attic’, depicting Mr. Rochester’s first spouse who is intellectually sick. It is through delineations of such social circumstances that the emancipative story methodologies of the work become known, whereby, the c reator both covers and uncovers social and mental certainties about women’s lives. For instance, â€Å"their outrage at being treated as sexual articles in the marriage advertise, and, incomprehensibly, their mind-boggling want to adore and be cherished by men with whom they can never be equal.† (Griesinger, 2008, p.30) The instance of the madwoman is a socio-scholarly methodology utilized by other female creators of the time too. Thusly, they were alluding to more profound implications underneath surface structures that cover or cloud such translations. Like Bronte’s madwoman, â€Å"these difficult to reach implications are bolted up, so to speak, in the â€Å"attic† of the text.† (Griesinger, 2008, p.30) It is for this rich social discourse that Jane Eyre keeps on being concentrated by ladies in contemporary period. For instance, the novel exceeds expectations in its treatment of women’s issues, including women’s training, the predicament of the tutor, and uniformity in marriage. It ought to be recollected however, that while inconspicuous women's activist messages in the novel are praised, there are increasingly basic understandings that question Bronte’s understood acknowledgment of bigotry and colonialism, which are really incendiary to the women's acti vist reason. Another fascinating feature to Jane Eyre is its remark on otherworldliness and Christianity. In the same way as other contemporary essayists of hers, the salvation of the spirit is one of the distractions of Bronte’s works. Her perspectives regarding the matter changed from that of writers like Charles Dickens, Thomas Hardy and George Eliot, in that, she was not unmistakably reproachful of strict confidence by and large and the Christian principle specifically. During the Victorian time, fervent Christianity was turning into an acknowledged type of strict purposeful publicity. In view of what we can gather from Jane Eyre, unmistakably she was influenced by the zealous development to a degree. The Victorian time was when complex pressures existed â€Å"between Evangelical, Calvinist, and Methodist philosophies that moved through and eventually separated the set up Church of England which Bronte loved†¦Gallagher is the first to distinguish Jane Eyre as a â€Å"Christian women's activist bildungsroman†. Distributed in 1847 when Bronte was thirty-one, Jane Eyre is in any event halfway personal, which opens the opportunities for thinking about how Jane’s profound bildung, particularly in the early segments of the novel, may mirror that of Charlotte Bronte. The impact of religion on Bronte is both evident and darken. Clearly quite a bit of what she saw, heard and read was worried about religion. It isn't clear how she initially responded to the assortment of strict convictions she encountered.† (Griesinger, 2008, p.31) Another factor that adds unpredictability to Jane Eyre is Bronte’s blending of sorts in the work. This loans the novel to sociological investigation from different disciplinary viewpoints. One can observer a staggering ideological argument that appears to shut down toward the novel’s end to a â€Å"apparently slender monological stream. Bronte’ gigantic uprooting of the residential qualities toward the awful and legendary, however it misses the mark regarding extreme accomplishment, gives her work an edge of predominance over that of other Victorian novelists.† (Peters, 1996, p.59) This evaluation is best exemplified in the last sections of the work, where the free and strong Jane Eyre settles down to a real existence in devotion of Mr. Rochester. Is this an abdication to settled in social standards or nonsensical directs of sentimental love? Further, â€Å"Has Bronte neglected to remove her vision from the evidently descending tending â€Å"domestic† to accomplish the â€Å"tragic and mythical† and in this manner neglected to satisfy the vision she appeared to offer ladies? Or on the other hand is it maybe that Bronte is raising the residential to the degree of the legendary? An assessment of Bronte’s utilization of the Cinderella story in Jane Eyre focuses to the last end: Jane Eyre melds the residential to the mythical.† (Clarke, 2000, p. 695)

Research Paper - Writing Tips For Writing a Research Paper

Research Paper - Writing Tips For Writing a Research PaperWhen you are ready to write a research paper, the first thing you should do is to write out a rough draft. Make sure that it is not over the top. A good guideline is to keep your work from becoming too long. The research paper is just for education and it will help you in obtaining a degree or diploma.You can use a text editor to edit your work to make it easier for you to read. It is advisable to use a software that has help and tutorial for editing and copyediting. When you get your work ready, make sure that you print it out and lay it out on the table so that the reader can see the layout of the paper.Before you begin writing the paper, you should choose from a variety of different types of writing materials to use. Choose an easy to understand book, magazine, or whatever. You should also choose a good cover so that you have something to refer to when you get back to your home after the work is done.The research paper shou ld contain two parts. The first part is the introduction. The introduction should contain the goals of the paper, the purpose for writing it, the topics that the writer would like to cover, etc. The second part is the body and the conclusion.The body of the research paper must contain a summary of all the topics discussed during the body of the article. There must be a list of reasons for doing all these things and the reasons why it is necessary to do them. A full research paper must also contain a list of references for all the points discussed.Another main reason to include a list of references in the research paper is that if you get references to prove anything that is in your research paper, they should be sourced. This is because references are your proof. The writer should state what is being proven and the reader must take care to check it.In conclusion, when you are writing your research paper, there is nothing wrong with following a guide to editing and copying a research paper. But you have to make sure that you are following the right guidelines. There are good guides that you can read and follow. It would be better if you also try to do research for yourself.

The Great Gatsby By F. Scott Fitzgerald - 1655 Words

The 1920s was a time for many new opportunities for women in America, including participating in sports and becoming athletes. Prior to the Roaring Twenties, only upper-class women had participated in sports. These wealthy women had joined sports clubs, social clubs, and country clubs. They engaged in sports at institutions, as well as playing sports while vacationing in Europe (Women’s Sports Foundation, 2/21/2011). An example of a woman like this would be Jordan Baker, a character from the novel The Great Gatsby. Jordan is a competitive golfer in the novel. Baker comes from the wealthy, upper-class, and is ‘old money’. Consumerism of the 1920s caused the amount of clubs and sports teams for women to multiply. This materialistic attitude of Americans caused the economy to boom, thus providing more money for leisure activities. Institutions, churches, and saloons sponsored sports teams for women, and provided facilities. Declining prices of sporting goods and increasing popularity of sports as entertainment encouraged the formation of leagues. Both amateur and semi-pro leagues were organized, providing opportunities for middle-class athletes (Women’s Sports Foundation, 2/21/2011) Industries and companies supported sports teams for women. They did this to promote personal health and worker efficiency. These teams brought advertising opportunities for the companies who supported them. This offered competitive opportunities for women and occasional income for the athletesShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

The Great Gatsby By F. Scott Fitzgerald - 1655 Words

The 1920s was a time for many new opportunities for women in America, including participating in sports and becoming athletes. Prior to the Roaring Twenties, only upper-class women had participated in sports. These wealthy women had joined sports clubs, social clubs, and country clubs. They engaged in sports at institutions, as well as playing sports while vacationing in Europe (Women’s Sports Foundation, 2/21/2011). An example of a woman like this would be Jordan Baker, a character from the novel The Great Gatsby. Jordan is a competitive golfer in the novel. Baker comes from the wealthy, upper-class, and is ‘old money’. Consumerism of the 1920s caused the amount of clubs and sports teams for women to multiply. This materialistic attitude of Americans caused the economy to boom, thus providing more money for leisure activities. Institutions, churches, and saloons sponsored sports teams for women, and provided facilities. Declining prices of sporting goods and increasing popularity of sports as entertainment encouraged the formation of leagues. Both amateur and semi-pro leagues were organized, providing opportunities for middle-class athletes (Women’s Sports Foundation, 2/21/2011) Industries and companies supported sports teams for women. They did this to promote personal health and worker efficiency. These teams brought advertising opportunities for the companies who supported them. This offered competitive opportunities for women and occasional income for the athletesShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

“the Effects on Children Who Witness Domestic Abuse” Essay

â€Å"The Effects on Children Who Witness Domestic Abuse† Domestic violence is a devastating social problem. â€Å"Domestic violence is about one person getting and keeping power and control over another person in an intimate relationship. It is a pattern of behavior in which one intimate partner uses physical violence, coercion, threats, intimidation, isolation and emotional, sexual or economic abuse to control and change the behavior of the other partner (Despres,2009). Domestic violence is not just hitting or fighting or an occasional mean argument. It is a chronic abuse of power and a need for control. In every state there are laws that prohibit domestic violence but they vary from state to state. Domestic abuse is widespread and†¦show more content†¦If a child does not receive adequate love and nurturing, the brain will have other parts which will also be under developed (Magna Systems, 1998). The first five years of a children’s lives are when he or she are most vulnerable to negative developmental effects due to trau ma. More than half of the school age children in domestic violence shelters show clinical levels of anxiety or post traumatic stress disorders. (Myers, 2002) â€Å"Posttraumatic stress disorder (PTSD) is an emotional illness that usually develops as a result of a terribly frightening, life-threatening, or otherwise highly unsafe experience† (Edwards, 2009). Because children in these early ages have little understanding of the situation, children may interpret the acts of violence as a result of something they have done wrong. Small children will complain of stomachaches. Children may learn unhealthy was of dealing with anger, meaning they might have outburst of anger and rage or may just withdraw. Children may regress to an even younger age crying, whining or sucking their thumb. Children will learn that this violence is acceptable behavior. With out intervention and therapy, negative behaviors can be carried over to adolescence and adulthood (Moore, 2004). Being an adolesc ent is already hard enough with out having to cope with domestic violence. What is supposed to be a safe, loving place, violence turns it into a dreaded battlefield. It forces the adolescent to always have toShow MoreRelatedThe Effects of Domestic Violence on Children1540 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pageschild who witnesses abuse in his/her home at a young age? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, orRead MoreThe Effects of Domestic Violence on Children1529 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreEssay about The Effects of Domestic Violence on Children1448 Words   |  6 Pages How does domestic violence between parents and parental figures affect the children who witness it? This is a question often asked by Sociologists and Psychologists alike. There have been studies that prove that children who witness domestic inter-parental violence experience mental health problems, issues with gender roles, substance abuse, the committing of crimes and suicide/suicide attempts later in their lives. This paper will explore all five of these effects of domestic violenc e on childrenRead MoreThe Effects Of Domestic Violence On Children963 Words   |  4 PagesThe Effects of Domestic Violence on Children Many children witness domestic violence each day. Most times, children witness their mothers being abuse by their fathers, step-fathers, or mother’s boyfriends. According to Couchenour and Chrisman (2011), â€Å"Women and children are at greater risk of being victims of abuse than are men† (p. 131). Witnessing violence or being abused at home has serious effects on children. This article explains the short-term and long-term effects that domestic violence hasRead MoreDomestic Violence Affects Children s Development1687 Words   |  7 PagesIntroduction Thesis: Domestic violence can negatively affect children s development. (make more persuasive) Children all around the world witness domestic violence. Whether it s between parents, partners or even the elder. Does the parents, partners, or elder realize the affects that happen to their children? Witnessing domestic violence, children become fearful and anxious. They become this way because they never know when the next event may happen, fearing for themselves, mom or dad, and siblingsRead MoreDomestic Violence : The Problem And Its Setting854 Words   |  4 Pagesthe problem Domestic violence is a violent or aggressive behavior within the home, typically involving the violent abuse of a spouse or partner. Domestic violence is a serious epidemic that is taking place every second, every minute and every hour of the day. People assume domestic violence only effects women and children but it also effects men and the community as whole. This paper will not only inform the reader about domestic violence but also how to recognize the signs of abuse and how to supportRead MoreEssay on The Gravity of Domestic Violence in America1423 Words   |  6 Pagesgenerations, the gravity of domestic violence in America has been disregarded and glossed over; perhaps it is because 60 percent of all domestic violence takes place at home. Domestic violence is defined as, the situation in which an intimate partner or someone you live with attacks you and tries to hurt you, often including physical assault, sexual assault, and bullying. â€Å"Every year, more than 3 million ch ildren witness domestic violence in their homes.† (safehorizon.org) Domestic violence at home is alteringRead MoreThe Cycle Of Domestic Violence1264 Words   |  6 Pagesindividuals remain in the cycle of domestic violence even after instances of abuse. Should it not be easy for an individual to leave a partner who is inflicting pain and stress on him or her? Lenore Walker’s (1979) model for the cycle of domestic violence explores the phases of domestic violence, the different types of abuse, and how these various phases contribute to the continuation of the cycle. Domestic violence is often diagnosed by obvious signs of physical abuse; however there are other unnoticeableRead MoreCause an Effect of Domestic Violence Essay1005 Words   |  5 PagesCause and Effect of Domestic Violence 1 Each year in the United States, an estimated two-to-four million women experience serious abuse from a male partner and thousands are killed. As many as one-in-three adult women is abused by an intimate during her lifetime. While only 5% of all annual violence against men is by a partner, 28% of all annual violence to women is by an intimate and 70% of intimate murder victims are women. Domestic violence is one of the major causes for emergency room

Corporal punishment should be abolished in schools free essay sample

Corporal punishment is a form of physical punishment that involves the deliberate infliction of pain as retribution for an offence, or for the purpose of disciplining or reforming a wrongdoer, or to deter attitudes or behaviour deemed unacceptable. The term usually refers to methodically striking the offender with the open hand or with an implement, whether in judicial, domestic, or educational settings. Corporal punishment is defined by the UN Committee on the Rights of the Child as: any punishment in which physical force is used and intended to cause some degree of pain or discomfort, however light.[1] History Depiction of a flogging at Oregon State Penitentiary, 1908  Corporal punishment was recorded as early as c. 10th Century BC in Book of Proverbs attributed to Solomon: He that spareth the rod hateth his son: but he that loveth him correcteth him betimes.[9] Withhold not correction from a child: for if thou strike him with the rod, he shall not die. Thou shalt beat him with the rod, and deliver his soul from hell.[10] It was certainly present in classical civilisations, being used in Greece, Rome, and Egypt for both judicial and educational discipline.[11] Some states gained a reputation for using such punishments cruelly; Sparta, in particular, used them as part of a disciplinary regime designed to build willpower and physical strength.[12] Although the Spartan example was extreme, corporal punishment was possibly the most frequent type of punishment. In the Roman Empire, the maximum penalty that a Roman citizen could receive under the law was 40 lashes or strokes with a whip applied to the back and shoulders, or with the fasces (similar to a birch rod, but consisting of 8–10 lengths of willow rather than birch) applied to the buttocks. Such punishments could draw blood, and were frequently inflicted in public. Quintilians (c. 35 – c. 100) early and complete opposition to corporal punishment is notable.  According to McCole Wilson, probably no more lucid indictment of it has been made in the succeeding two thousand years.[12] By that boys should suffer corporal punishment, though it is received by custom, and Chrysippus makes no objection to it, I by no means approve; first, because it is a disgrace, and a punishment fit for slaves, and in reality (as will be evident if you imagine the age change) an affront; secondly, because, if a boys disposition be so abject as not to be amended by reproof, he will be hardened, like the worst of slaves, even to stripes; and lastly, because, if one who regularly exacts his tasks be with him, there will not be the need of any chastisement Besides, after you have coerced a boy with stripes, how will you treat him when he becomes a young man, to whom such terror cannot be h eld out, and by whom more difficult studies must be pursued? Add to these considerations, that many things unpleasant to be mentioned, and likely afterwards to cause shame, often happen to boys while being whipped, under the influence of pain or fear; and such shame enervates and depresses the mind, and makes them shun peoples sight and feel constant uneasiness scandalously unworthy men may abuse the privilege of punishing, and what opportunity also the terror of the unhappy children may sometimes afford others. (Quintilian, Institutes of Oratory, 1856 edition, I, III)[13] Corporal punishment in schools should be abolished Corporal punishment has been used in schools as a way of handling disciplinary problems. It refers to school rules which allow students to be punished using physical pain without causing injury. It is believed that using punitive method can promote students’ obedience and reduce problematic behaviour. As a result, it can decrease the number of disciplinary cases and maintain order inside the classroom. Indirectly, it will help to build students’ discipline. Thus, teachers can focus on teaching the students. However, I believe that corporal punishment will bring more harm than benefits. Therefore, the practice of corporal punishment in schools should be abolished. The first reason why I’m against corporal punishment is because it can create an unhealthy learning environment. Students, especially the young children should feel safe when they are in the classroom. They need to feel comfortable inside the classroom so the process  of teaching and learning can be optimized. If teachers often use corporal punishment such as caning or spanking, the children will feel threatened as they have the possibility to receive the punishment. This is not how the situation in a classroom should be because it will diminish students’ attitude toward school rather than building self-discipline. Some students might not want to attend school and skip the classes as they are scared to attend the classes. This situation can lead to truancy which can increase the number of discipline cases. Harsh punishment will also hinder open communication between students and teachers in the classroom. This is because students will perceive teachers as ‘colonels’ who are ready to punish any students who misbehave. Furthermore, some students will be afraid of voicing out their opinion in classroom discussion. Teachers and students should have good relationship in order to optimize the process of teaching and learning. Using caning or spanking will  Husaga (the right of the master of the household to corporally punish his servants) still permitted in Sweden during the 19th century. Peter Newell assumes that perhaps the most influential writer on the subject was the English

Social Media and Kathmandu Facebook Page free essay sample

The purpose of this report is to answer the question: How do social media and consumer-generated content change the way marketers operate? To answer this question this report uses an analysis of the outdoor clothing company Kathmandu who uses retail stores and an online presence including a Facebook page for marketing their products. The report found that with the increase in media fragmentation, companies like Kathmandu that build an online community of customers engaged with their Facebook page; help ensure their customers are more attentive and favourable to their brand. The report reviews why consumers befriend (‘like’) a company on Facebook and found that the key reasons are to receive discounts and show brand support to their friends. The findings also show that consumers are more likely to trust a brand that has been recommended by their friends or networks on social media. Within the discussions around social media, the report found that there is an increase in consumer generated information from online social media sites such as Facebook, resulting in a need for companies to be customer centric in order to maintain a good reputation or risk damaging their brand. We will write a custom essay sample on Social Media and Kathmandu Facebook Page or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The findings also show that for marketers to make the most out of marketing through Facebook they need to understand why their customers use the site, for instance Facebook is not yet used widely as a place to shop but instead as a place to socialise, connect with peers, share information, photos, organise events and promote what is important to them. Companies that take advantage of this are most likely to gain the best result through marketing on Facebook. Using the findings the report offers three key guidelines for small companies looking to develop a Facebook page. They include; the need to have an interactive page for their customers to keep them engaged; realising the true value of Facebook by increasing their reach and frequency and lastly making sure their online experience is mutually supportive of their offline retails outlets to increase brand awareness and sales. Overall this report found that companies that engage their customers through Facebook and use it as a connection hub to other online and offline marketing initiatives, are likely to gain the greatest impact from using social media as a marketing tool. 2. 0 An Introduction to Kathmandu Holdings Limited Kathmandu Holdings Limited is a New Zealand-based company with operations in New Zealand, Australia and the United Kingdom. The company was founded by John Pawson and Jan Cameron in 1987 following their sale of the ALP Sports Clothing label. The company set up its first retail outlets in Australia whilst manufacturing most of its original clothing range in New Zealand. The companies head office is based in Christchurch, New Zealand and employs approximately 150 staff and includes departments from design to supply chain, marketing to finance, HR to store support, online and customer service to IT support. Kathmandu became a listed company is November 2009 on the Australian and New Zealand stock exchanges. Source (Wikipedia, n. d. ) 2. 1 Products Kathmandu sells a range of different types of clothing and equipment for travel and outdoor activities as shown in image A below. Their products are known for being good quality, middle to high price products that last a long time. On the Kathmandu website they use the following description of their products: ‘Our products are widely known for their quality, reliability, ingenuity and versatility. Lab testing ensures we consistently meet or exceed international standards, while plenty of action in the field means we know our products work the way they’re meant to’. (Kathmandu, n. d. ) Image A: Kathmandu’s product range | | | | Outdoor clothing for adults and children including fleeces, beanies, trekking shoes, gloves and even socks for wearing on a plane to prevent swelling. | Camping gear such as tents, sleeping matts, picnic rugs, head torches, coffee flasks. | Packs and bags such as backpacks, money belts| Accessories such as umbrellas, water bladders, bike seat covers and motion sickness relief wristbands. Kathmandu, n. d. )| 2. 2 Target market and key financials Kathmandu’s target market is primarily active adventurous outdoor people of all ages from the experienced adventurer to the entry-level explorer. They also have a secondary target market of anyone who likes to travel. Image B: Kathmandu’s global financial performance over the las t 3 years: Year| NPAT| Growth| Share price at end of year| Sales (NZ mill)| FY2010| $9. 4m| 0| $2. 05| $245. 8| FY2011| $39. 1m| 316%| $2. 20| $306. 1| FY2012| $34. 9m| -10. 70%| $1. 59| $347. 1| (ASX, 2013) As shown in image B above, Kathmandu has delivered impressive growth and increased sales in the last 3 years. With its innovative designs such as polypro thermal underwear and waterproof hiking boots the retailer is less exposed to competition from other fast-fashion retailers. Today as shown on 23 March, 9. 20am, Kathmandu’s share price is 1. 95, showing the business is continuing to survive well in a tough retail environment. (ASX, 2013) Kathmandu’s key financial highlights for the year ending 31 July 2012 were: * Growth in sales by 13. 4% to $347. 1 million Gross profit margin of 63. 2% 2. 3 Analysis of key financials An analysis of the key financials shown above shows that the following key strategies helped to increase Kathmandu’s revenue and sales over the last few years. In 2012 Kathmandu increased their level of on-going investment in its brand, products and retail channels to support the future growth of the company. This was during a time when retail sa les worldwide were in decline due to ‘uncertain times’ with the economy, causing consumers to spend less in retail stores (particularly seen in Australia). Plus an increase in online shopping, with consumers having more options to buy from international competitors thereby reducing the amount spent in retail stores. The focus of the company to grow their market share in the medium and long term, resulted in an increase in sales however not an improvement in profit due to the costs associated with their growth strategy and investment. The company also introduced loyalty incentives for their regular buyers (Summit club) which increased sales however reduced gross margins. Part of the growth plan for Kathmandu also included the development of a new nline channel and improved direct to customer communication and marketing opportunities through electronic and social media, allowing the company to sell and service customers globally. (Kathmandu, 2012) Kathmandus chief executive Peter Halkett said he saw the current economic conditions as the new normal. Provided there is no further deterioration in economic conditions, following the investmen t program in 2012 Kathmandu expects an improvement in performance in the business, Mr Halkett said, without providing specific guidance. He said the greatest growth opportunity was in Australia, where Kathmandus market penetration per capita is only one-third of what it is in New Zealand. † (AAP, 2012) Analysts believe Kathmandus biggest hurdles for maintaining the same levels of store sales is the potential cannibalism of their existing stores from the opening of new stores and growing market penetration share as competitors such as Anaconda, BCF and Mountain Designs open new stores. (Mitchell, 2012) Interestingly, Jan Cameron the founder of Kathmandu sold the business to a private company in 2006. In 2011, she bought a large share of Macpac another business to rival Kathmandu’s adventure gear. Macpac is a New Zealand based adventure clothing and equipment store for hard core adrenaline people. The company has since spread internationally including many states within Australia. When Jan first took on the opportunity her goal was to offer quality products at a more competitive price than Kathmandu. Analysts have shown that this will be a tough feat for Jan due to Kathmandu being a much larger brand name since she sold it in 2006. (Carruthers, 2011 ) In summary Kathmandu holds a steady place in the markets it sells to and with increased market share through new outlets in Australia, Kathmandu is one of the best known outdoor clothing specialists in New Zealand and Australia and this is unlikely to change any time soon. 3. 0 An investigation of Kathmandu’s Facebook page 3. 1 Marketing on the Kathmandu Facebook page The Kathmandu Facebook page is very inspiring, image C, shows the front page of their page containing pictures of people doing amazing sports and seeing beautiful places, it makes you want to book a holiday or just get outside and climb a mountain! They have over 50,500 likes (as shown on March 24) and growing (over the last week there has been 300 new likes), and over 800 people taking about them, it is a very popular page. Image C: Screenshot of Kathmandu Facebook page (Kathmandu, 2013) The Kathmandu Facebook page offers weekly ‘online only’ deals where customers are directed to their country webpage to take advantage of the special deal. The page is also used to advertise their new products, to provide membership information for their Summit club of regular customers, competitions for products and trips away as well as unique things to see and do with the goal of inspiring travel and adventure and therefore an increase in the need to buy outdoor clothing. The below post in Image D showing an article on the new submarine ‘Ego’ is an example. Image D: Ego Submarine (Kathmandu, 2013)| Korean based design firm Raonhaje has designed this fascinating semi submarine called the â€Å"Ego†. Passengers can observe underwater life via the submerged windows. They also get to enjoy the above water deck! http://www. egosubmarine. com/| The Kathmandu Facebook page allows their customers to ask questions or make general comments such as discussions about their customer service, stores and products. The posts are then responded to by Kathmandu staff, creating a platform for customers to find out information as well as offering Kathmandu the ability to discover more about their customers likes and dislikes. Kathmandu also uses their page to advertise other company’s products that relate to travel and adventure. Image E shows an example below of a new innovative toothbrush. Image E: New innovative toothbrush | Little pet peeve: when your mouth touches a hotel tap when rinsing after brushing your teeth. Say goodbye to that thanks to this amazing tooth brush design! Flowing tap water now becomes a mini fountain for rinsing 🙂 More here: http://www. amronexperimental. com/Amron-Oral. html| (Kathmandu, 2013) Kathmandu, in interests of being seen as a ‘good corporate citizen’ also uses their Facebook page to promote environmental issues such as World Water Day, one of their recent posts shown in image E is below. Image E: World Water Day Its World Water Day and we all know how precious water is! Theres no better day than today to share awareness of this event and encourage water saving behaviour. Do you have any great water-saving tips to share? (Kathmandu, 2013) 3. 2 Engaging their customers through Facebook The Kathmandu Facebook uses several different ways to engage their customers. Their page contains photo albums and videos of different adventure races, photos of every day regular people doing inspirational outdoor activities wearing Kathmandu clothing, such as mountain biking, trekking, camping and sailing. Their photo albums also include photos that customers have sent in of their outdoor adventures and races/events they have participated in. There is an ‘Events’ page set up to advertise upcoming events such as their upcoming Easter sale in all retail stores. Many consumers like to be able to use the online space to search information about a product before they buy. Companies must have interactive Facebook pages to allow their customers the chance to find out more information about a product. (Nesterenko, 2013) For example this new iphone product below is advertised by Kathmandu in Image F. Image F: Kathmandu Iphone product One of their customers Brenda has asked â€Å"Why would you need this when you can get a go pro. Much more robust than an iphone†. Kathmandu has responded with: â€Å"Agree Brenda. This is a cheaper and easy solution for someone perhaps not quite up to the Gopro level. † The response from Kathmandu gives customers a reason to buy if they are looking for an easy solution that is not has expensive as a Gopro and suits their basic needs. Having an interactive page with deals and competitions, photos, discussions and new and interesting products, increases the customer activity with the Kathmandu brand, with the purpose of leading to greater brand awareness and therefore greater sales. Their page is their social hub and not where they do their actual sales. There is no option for customers to buy their products through Facebook but instead is used as a channel to advertise their websites in NZ, Australia and the UK and their Kathmandu Ebay online store, where customers can click through to purchase products advertised. This is a two way channel with each countries individual website page linking to the Facebook page when customers click ‘Like’ on the Facebook icon provided. 3. 3 What Kathmandu could do to improve their use of Facebook The only thing lacking from the Kathmandu Facebook page is a bit more about the identity of their staff and the team behind the Facebook page. Whilst there is a couple of posts showing pictures of the team in certain locations, the page could do with more of this to give it a personal identification so customers visiting feel they are interacting with actual people who care and not just a Facebook page. For example, I tried asking a question regarding a product by sending a message to their Facebook email and did not receive a response for several days. Customers who are engaged with a company’s Facebook content become more attentive and often more favourable to the brand. Frost, 2012) Surprisingly Kathmandu’s key competitors Anaconda and Mountain Designs do not have a presence on Facebook. The marketing department of Kathmandu have done a good job of using their Facebook page to engage customers by enticing them to participate in their content or media, upload photos/videos, post comments, participate in competitions and express their opinions on new products, customer service and all aspects of the company. This then leads to co-creation where users of their products help marketers create products and advertising leading to an increase in customer satisfaction and sales. Frost, 2012) 4. 0 Building and maintaining customers using Facebook 4. 1 Why consumers ‘Like’ pages on Facebook Facebook started out as meeting space for users to build their own online identity and interact with others. Today, Facebook has developed into a full-scale recommendation centre. ‘Liking’ a page on Facebook serves as an opt-in for ongoing communications with the owner of that page and location-based recommendation service ‘Places’ leverages local knowledge and word of mouth. Harris amp; Dennis, 2011) A study by Chadwick Martin Bailey, found that 33 per cent of Facebook users are fans of brands, and 60 per cent of these consumers are more likely to purchase or recommend to a friend after ‘liking’ a brand. The most popular reasons consumers gave for ‘liking’ a brand were to receive discounts and show brand support to their friends. (J, 2010) Actual sales transactions are still in the early days for Facebook with only a few innovators such as Avon permitting an entire purchase to be completed without the consumer needing to leave Facebook. Harris amp; Dennis, 2011) Instead the site is a social hub for consumers to seek and share information on brands sometimes resulting in purchasing products through other means. 4. 2 Consumer trust on Facebook Trust is a very important factor to shoppers when buying online. A recent Nielsen study which showed that consumers trust their friends and family more than any other source of information about products and services, and that online product reviews by consumers are trusted more than information posted directly on a company website. Nielson, 2010) Social media sites such as Facebook enable consumers to generate and tap into the opini ons of an exponentially larger universe through social word of mouth. While word-of-mouth has always been important, its scope was previously limited to the people you knew and interacted with on a daily basis. Social media has removed that limitation and given new power to consumers. (Neilson, 2012) 4. 3 Connecting customers through social networks Consumers are bringing their online experience into their own social networks such as Facebook rather than engaging directly on company’s website. Thousands of media vehicles within each media class vie for the attention of the media consumer. Marketers are now faced with increased media fragmentation, where marketers attempt to use as many online social media platforms as possible in an effort to reach a potential audience. This can cause fragmentation of attention and resources away from what suits the company best and whatever ‘strategy’ was put into place. Nelson-Field amp; Erica, 2011) On the Investor relations page of Facebook their mission is quoted as being: To make the world more open and connected. People use Facebook to stay connected with friends and family, to discover whats going on in the world, and to share and express what matters to them. (Facebook, 2013) Companies need to be forward thinking and move away from the reliance on the centrally contr olled mass broadcast towards the development of personal and localised relationships with well-informed and demanding customers. Harris amp; Dennis, 2011) Today marketers need to consider that consumers are not yet using Facebook as a place to shop but instead as a place to socialise, connect with peers, share information, organise events and promote what is important to them. Companies that understand this and use Facebook as a connection hub to other online and offline areas of their company are likely to get the best value from using Facebook. 5. 0 Three key things for a small company to consider when building a Facebook To make the most out of marketing through Facebook, there are three key things a small company needs to consider when building a Facebook page, including: 1. Using online interactivity to engage customers 2. Measuring the impact of Facebook through greater reach and frequency of content 3. The importance of having a mutually supportive online customer experience to the offline experience In today’s current environment with economic uncertainty and the rise of competition through online global ompanies, small businesses need to be able to compete in a tough environment where consumers have the option to search online through 1000’s of different sites to find the best deal for the product they are looking to buy. Companies need to be able to find ways of offering customers more value for less money to keep them from straying to a competitor. If a company does not treat their customer’s right they risk enormous brand damage through the ability of customer complaints through social media channels reaching a large audience. Before Social Media came along a customer complaint may spread as far as that customer’s family and friends and no further, today you hear stories of customer complaints going viral to millions of people overnight! Brands that were formally shaped by managers of the company are now being shaped by consumers through online consumer generated content including conversations and insights. The online world is a customer – centric model. Consumers have a greater influence over products and brands through co-creation where they can give opinions on products and advertising. Social media sites such as Facebook create communities of people where opinion leaders and peer groups can influence the brands that consumers choose to like and buy from. For example on Facebook you can see what pages your friends like and this can then influence what brands are considered cool or trendy. 5. 1 Using interactivity to engage customers For a small company looking to build a Facebook page one of the key points they should consider is how interactive their Facebook page is. Customers engaged with a company’s content become more attentive and often more favourable towards a brand. Frost, 2012) The Facebook page should not be seen as just a page to advertise products and services. For example as shown in this report, Kathmandu uses their Facebook page to advertise travel, adventure, competitions, new products, sporting and adventure events and other company product innovations relating to travel and adventure all with the goal of increasing customer activity, brand exposure and understanding of their customers wants and needs. Research shows that twice as many brand-related searches on social networking sites relate to user generated content than to marketer-created content. For a smaller company in particular that does not have an existing well- known brand, in order to build brand awareness they must engage their customers and increase user generated content about their brand. (George amp; Jevons, 2012) 5. 2 Measuring the impact of Facebook through greater reach and frequency of content The second key thing a small company should consider when opening a Facebook page is how to gain the greatest reach and frequency of their content to determine the true value of Facebook marketing. Just measuring the amount of Likes, comments or mentions a Facebook page receives is not an accurate way to measure the impacts on customer activity. For example, the newsfeeds section of a consumers Facebook page is where most branded material is consumed. Consumers control this by hiding news they don’t want to see. Therefore a company like Kathmandu may have over 50,000 ‘Likes’ however it may be possible that only a small percentage of consumers who like their page actually choose to see their communications within their newsfeed. Simply knowing how many brand mentions exist does not provide a true understanding of the impact the content has on consumers. Research has shown that a measurement approach that focuses on reach and frequency within audience types (for example, fans and friends of fans) can lead to a dramatically better understanding of how and where brand messages are reaching consumers and the true value of a ‘Like’ or ‘Fan’. (J, 2010) Examples of ways in which a small company with limited marketing budgets can increase the reach and frequency of their content include: Page publishing: Unpaid advertising appears on a Fans page and may also appear in the newsfeed of a fan or a friend of a fan. †¢ Stories about friends: These unpaid impressions occur when a friend actively engages with a brand (e. g. Nicole indicates she â€Å"likes† Kathmandu outdoor sportswear) and become visible either on a friends wall or in the newsfeed. These stories may appear to fans and friends of fans. †¢ Sponsored stories: These paid impressions are similar to stories about friends, but they have been actively distributed more broadly and appear in the right hand column to fans and friends of fans. Advertisements with social: These branded messages come directly from the advertisers with a social context that appears to friends of fans, see example in Image G below. (Lipsman, et al. , 2012) Image G: branded message Facebook From Stephanie Stephanie amp; Dove displaced a feel-bad ad with this positive message. Send yours. Senta Vonck likes Dove. (Facebook, 2013) In conclusion a company looking to build a Facebook page to engage their customers can increase the impact their content has by using different paid and unpaid ways to distribute their content to their ‘Fans’ as well as their friends and other contacts. Just like in the offline world, the higher the reach and frequency of advertising the higher the brand exposure, leading to higher sales. 5. 3 The importance of having a mutually supportive online customer experience to the offline experience The third key thing a small company looking to set up a Facebook page should consider is how to make the online experience for their customers mutually supportive to the offline experience of visiting their retail store. This is important to ensure as many customers as possible know about new products, offers and promotional sales. In today’s environment with increasing competition and slow sales within retail, both cannot survive without the other. Below are two examples of ways to ensure mutual support of online and offline marketing: Promoting offline events through online ads, social sharing and blog posts dedicated to the events. For example Kathmandu on their Facebook page advertises their sales promotions for their retail stores. An example of this is shown in Image H from Kathmandu Facebook site and their Brookvale, Sydney retail store: Image H: Easter Sale on Kathmandu Facebook page and Easter Sale in retail outlet Warringah Mall. Kathmandu, 2013) 6. 0 Conclusion In today’s customer centric world, marketers need to have a good understanding of what their customers’ needs and wants are. Social media sites like Facebook are an excellent platform for marketers to learn more about their customers through building online communities and engaging in authentic and transparent communicatio n. Companies now have access to a much wider audience and at the same time consumers are able to research many different sources of information about a company’s products or services through website chat rooms, opinion boards and their networks on social media. By building communities using social media platforms such as Facebook, companies through consumer-generated content are able to market their products to a larger audience and build greater awareness of their brand. Companies such as Kathmandu can no longer rely only on advertising within their stores or offline advertising such as magazine ads and TV commercials, those who do not include social media as part of their marketing strategies are in danger of being left behind by competitors who do.

Language Arts Warm-Ups for Classroom Engagement

Language Arts Warm-Ups for Classroom Engagement Just as a physical workout needs a solid warm-up for peak performance, warm-up exercises at the start of any class prime students to begin learning. Language arts warm-ups focus on grammar and composition with quick activities to encourage the creative flow. Grab your students attention by engaging them with a stimulating task related to the days lesson. You can introduce it on the whiteboard or with a hard copy placed on everyones desk, but make sure they can get started immediately upon their arrival. Language arts warm-ups can review previously covered material or provide a preview of information to come. They should be quick, fun and designed for student success, such as the examples here. Identifying Adverb Clauses Adverbs modify other words, often verbs but also adjectives and other adverbs, by answering when, where and how. Adverbs may come in dependent clauses, or groups of words, making them a bit harder to identify. Welcome your language arts students to class by asking them to identify the adverb clauses in some recognizable proverbial sayings.   Finding Indirect Objects Indirect objects receive or benefit from the action of a verb, but they dont always jump out of a sentence the way direct objects do. Exercises in finding indirect objects get students thinking beyond the easy answers, so warming up with an activity based on indirect objects should make their brains more limber and ready to receive new information. Uncovering Verbals Verbs sometimes stand in as other parts of speech. Collectively called verbals, verbs in use as participles, gerunds, and infinitives may be part of a  phrase that includes related modifiers, objects, and complements. Task students with identifying these undercover verbs and revealing their actual identities for a fun way to engage your grammar sleuths. Practicing With Participles and Participial Phrases Building on the identification of verbals, an activity designed to further highlight the role of participles and participial phrases - when verbs become adjectives - sparks recognition that things may not always be as they seem. This useful concept for many language arts topics also translates to most other academic subjects as well. Differentiating Independent and Dependent Clauses A first glance, independent and dependent clauses appear the same. Both contain subjects and verbs, but only independent clauses can stand alone as a sentence. Start class with this exercise to remind students that rote answers rarely work in language arts and encourage them to use their critical thinking skills. Distinguishing Complete Sentences From Sentence Fragments Complete sentences can contain only one word, while sentence fragments may run on for several lines of text. Get students in the mood for grammar with a fun exercise challenging them to turn fragments into full sentences with the addition of a predicate. This activity promotes the development of complete thoughts. Remedying Run-On Sentences Run-on sentences result from missing conjunctions or punctuation. Starting class with an exercise in correcting run-on sentences prompts students to pay attention to the details. This makes a good opener for lessons on composition and creative writing.

Homeland security major Essay Example | Topics and Well Written Essays - 500 words

Homeland security major - Essay Example importantly, it anticipates, preempts, detects and deters threats to the homeland and its people from terrorist attacks, natural disasters or any other emergency and helps create linkages in crisis times. The degree equips students with strong ability to think critical and respond efficiently during crisis time. It also equips them with necessary knowledge and skills related to security, intelligence and state of the art technology to safeguard the lives of people and protect our country from terrorist attack. 9/11 has been left an indelible mark that has motivated me to work in this field. I have always wanted to be involved in the rescue missions and have also been a regular volunteer for the Red Cross. I therefore believe that the pursuing degree from ERAU would be the ideal choice that would able me to make solid contribution to make my country safe. The core areas of ERAU HS program comprise of 11 courses: Principles of management; Micro economics; Introduction to GSIS; Introduction to US legal system; studies in global intelligence; History of terrorism; Introduction to geography; Personality and profiling; Government of US; International relations; and US Foreign policy. Twelve credits are required for foreign language for degree. I am already proficient in French and Spanish and love learning new languages so it is yet another way where I would be able to utilize my multi-lingual abilities. The degree would offer plethora of job opportunities, both in the federal government agencies like intelligence, diplomatic, security and law enforcement, department of homeland security, coastal guard, airport security etc. At the same time, jobs in private sector like domestic and international corporations in their security department, risk management agencies, non government organizations like Red Cross, IMF, World Bank etc. The university program in Homeland Security is the right field for me as I have always been interested in the area of intelligence and

The impact( positive and negative) on the customer relationship Essay

The impact( positive and negative) on the customer relationship management in the hospitality and tourism - Essay Example 221) stated that CRM has many definitions depending on different people and their industry and in most cases it is also referred to as relationship marketing. CRM can be defined as a marketing method that allows a company or an organization to use its available resources to establish a lasting relationship with customers, thus gaining a competitive advantage compared to its competitors (Mohammed & Rashid 2012, p.221). It can also be defined as a method of retaining clients using after sales strategies. CRM, if properly implemented, can be suitable for the hospitality and tourism industry considering that hotels and other industry players get lots of information regarding their clients. An effective CRM programme should ensure that the customers get the best experience, decrease management cost, source new customers and increase profitability (Sotoudeh 2006, p.1). This paper will critically look at  the impact of the customer relationship management in the hospitality and tourism. A dvantages Marketing CRM is an activity that helps to source for customers and retaining them (Ku 2010, p. 1085). CRM focuses more on retaining existing customers for repurchase than recruiting new customers as well as increasing client base through referrals from the existing clients. In most cases, companies use the available resources such as the employees, technologies and their databases to set up this system. These methods are cheaper than advertising and marketing to new customers. It ensures that the company grows their customer from the existing customer base. CRM can also help to indentify the lost customers or those that are almost moving out, to ensure they are won back. Long lasting relationship also helps to minimize the effects of the competition through word of mouth by their customers. They benefit financially due to a lower marketing cost. Ensuring Customer Satisfaction Customers should get value for their money from the services paid for. Repeat customers feel atta ched to the service providers and thus are able to bond with companies’ employees. The existing database can be analysed by the company to improve the services offered. In the hospitality sector, there is direct interaction between the company or its employees and the customers as they deliver their services. Proper interaction helps service providers understand their customers and thus help them develop proper plans that suit the customer’s needs. Having a direct interaction helps to develop trust between the involved parties. According to the study by Hashem (2012, p. 132) in Jordan, most hotels that use CRM has higher customer satisfaction. Relationship marketing together with CRM translates to repeat customers and customer loyalty (Shirazi & Som 2011, p. 82). Increase in Revenue Well designed CRM should help a firm reduce cost and increase revenue by enhancing client loyalty. It helps to put together information from within and without the organization. This inform ation can be used by the company to understand the market trends and specific customers’ needs. CRM helps to ensure customer satisfaction and, therefore, long term relationship. Company’s personnel interact directly with the consumers and their actions impact directly the customers (Kattara et al. 2008, p. 310). Good service by the employees leads to

Journal on Chapter One of Al Gore’s “The Assault on Reason” Essay Example for Free

Journal on Chapter One of Al Gore’s â€Å"The Assault on Reason† Essay In the first chapter titled Politics of Fear of Al Gore’s Book, â€Å"The Assault on Reason,† the author basically dealt with one of the most prominent human emotions— fear. According to Gore, fear is the prime enemy of reason. When a person experiences fear of something or someone, his or her reasoning ability is shut down. In addition, Gore claims that fear also clouds a person’s judgment as it drives him or her to act recklessly or irrationally without considering all options available. Furthermore, Gore also pointed out in his book that fear does not only affect a single individual, but an entire nation as well. According to him, a nation crippled by fear is unable to act towards development and progress because it does not do anything to overcome that fear. On the other hand, based on Gore’s book, when a person views fear as a form of motivation for him or her, he or she would eventually act to overcome that fear and accomplish his or her goal. Generally, I agree with most of the arguments that Gore pointed out in the first chapter of his book, particularly on the areas where he related fear to politics. I believe that Gore was right in saying that there are times when people fail to distinguish between the illusionary fears and the legitimate or real ones. When this happens, people may find it extremely difficult to think rationally and plan their next move because their judgment is clouded and they are unable to listen to reason.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, I also believe that Gore was correct when he claimed that the present administration in the United States as used the people’s fear, which spawned after the September 11 terrorist attacks in 2001, to manipulate various political processes and made people believe that   all Iraqi’s were the one’s responsible for the attacks. For me, I believe that it is wrong to think all Iraqis or Muslims are terrorists simply because their fellowmen may have committed heinous crimes. I believe this is the best example of the fear that has been plaguing US citizens since the 9/11 attacks. I also believe that the nation should first identify which fear is legitimate and which is not before exercising judgment.

Free College Essays - Hidden Sin in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Scarlet Letter: Hidden Sin People often keep secrets in an effort to hide their sins from others. This is a risky since secrets have a way of manifesting themselves externally, and thus, letting everyone know of their owner’s sins. Hidden sin is a prominent theme in Nathaniel Hawthorne’s, The Scarlet Letter. Names like Chillingworth and Dimmesdale let the reader know how, in reality, these characters are, before ever really encountering them. Characters whom the reader will encounter in this novel are going through some type of dilemma on the inside, which begins to show itself in the exterior of the particular individual. In The Scarlet Letter, two studious individuals, Roger Chillingworth and Arthur Dimmesdale, two of the main characters in the novel, each possess their own sins which begin to show themselves in their outermost features, each brought apon themselves for their own respective reasons. Roger Chillingworth's features begin to display his inward deformities externally as the novel progresses due to his attempts at finding the man who violated his marriage. When he is first seen in the novel, "there was a remarkable intelligence in his features, as of a person who had so cultivated his mental part that it could not fail to mould the physical to itself and become manifest by unmistakable tokens." He also has a left shoulder which is slightly higher than the right originally, which only gets more ugly and misshapen with the rest of his body. Chillingworth then takes up residence with Dimmesdale and begins his quest to punish the minister and find out the true identity of this man. After he begins his quest the townspeople observe "something ugly and evil in his face which they had not previously noticed, and which grew still the more obvious to sight, the oftener they looked upon him.† Soon his wife, Hester, finds "the former aspect of an intellectual a nd studious man, calm and quiet, which was what she best remembered in him, had altogether vanished and been succeeded by an eager searching, almost fierce, yet carefully guarded look." Chillingworth, the injured husband, seeks no revenge against Hester, but he is determined to find the man who has violated his marrige: â€Å"He bears no letter of infamy wrought into his garment, and thou dost; but I shall read it on his heart.† Chillingworth comments: â€Å"Believe me, Hester, there are few things.

The Benefits of an Aging Population Outweigh the Disadvantages

Ageing population is one of the most discussed matters. It is because fertility rate is steadily decreasing and life expectancy is increasing. Some believe that it is a huge problem whereas others stand on opposite view. In this writing I will explain why there are more benefits than cautions of the elder generation to the society. As human beings age, they become more dependent on the care of others. Traditionally, this care was provided by the family, but nowadays, the need for care presents a burden which many families cannot cope with.Moreover, elderly people need medical care, day centres, transport and leisure. All these points cause many economic consequences. The major problem is funding welfare systems, such as pensions and healthcare. That means that governments need to spend more. Consequently that could raise income taxes. Of course, elder citizens do need more heath care, but many others are fit, competent and self-sustaining. For instance, across Europe, typically only one retired person in 20 lives in a care home.In the UK, of 10m over 65s, just 3 percent live in care homes. In addition for that, those who survived drugs binges, fast cars, or bad marriages, are older, they are still rocking and making more use of condoms that their younger generation. For example, Mick Jagger and Tina Turner. Even they are in their 70s nobody has idea of a dependant. Furthermore, non-celebrities also remain active, assertive and independent.They fill library and seminar halls once crammed with callow youths. They run picket lines or marathons. Millions of the middle-class retired continue working and they are often more valuable than young workers. Some worry that older workforce will be less innovative and adaptable, but there is evidence that companies with a decent proportion of older workers are more productive than those addicted to youth. Finally, elder generation less hooked on the latest ‘gizmos’.They may even reduce pressure on the worldâ₠¬â„¢s recourses by consuming less, and by conserving environment. In conclusion, it is true that as getting older, mankind need more care and attention, both from the family and the government. However in the modern life, as medicine and technology developed, they are healthier and independent. From my prospective, in future old people will be expected to stay in the formal economy longer.

Adjectives in Italian Form and Agreement

An adjective is a word that qualifies a noun; for example, a  good  boy. In Italian an adjective agrees in gender and number with the noun it modifies. In Italian there are two groups of adjectives: those ending in  -o  and those ending in  -e. Adjectives ending in  -o  in the masculine have four forms: Maschile Femminile Singolare -o -a Plurale -i -e il libro italiano la signora italiana i libri italiani le signore italiane il primo giorno la mensa universitaria i primi giorni le mense universitarie If an adjective ends in  -io, the  o  is dropped to form the plural. labito vecchio  (the old suit)gli abiti vecchi  (the old suits)il ragazzo serio  (the serious boys)i ragazzi seri  (the serious boys) Uli à ¨ tedesco.  (Uli is German.)Adriana à ¨ italiana.  (Adriana is Italian.)Roberto e Daniele sono americani.  (Robert and Daniel are American.)Svetlana e Natalia sono russe.  (Svetlana and Natalia are Russian.) Adjectives ending in  -e  are the same for the masculine and the feminine singular. In the plural, the  -e  changes to  -i. il ragazzo  inglese  (the English boy)la ragazza  inglese  (the English girl)i ragazzi  inglesi  (the English boys)le ragazze  inglesi  (the English girls) An adjective modifying two nouns of different gender is masculine. i padri e le madre italiani  (Italian fathers and mothers)